Monday, July 20, 2009

Once upon a time in the business world there was an importance placed on saying “thank you” to our customers. It was perhaps one of the greatest lessons ever taught to an employee. There were no preprinted “we love our customers” or “thank you for your business” plastic bags. After every transaction, you would look the customer in the eyes and thank them for their business.

Genuine sincerity in expressing our appreciation was imperative. The customer paid our salaries and made it possible for bonuses. They allowed us to have a job that helps put food on the table for our families. However, the importance of saying “thank you” as part of a customer retention strategy is mostly an afterthought. We spend a lot of time coming up with marketing strategies to build our businesses, when the power of a sincere, relevant “thank you” could have solved many a retention strategy.

Studies are being done on the effect that saying “thank you” has on the sender and receiver. They are being linked to helping one live a healthier, happier, smarter, more resilient and less-stressful life. Thank you cards are also a fabulous marketing technique that businesses should be using today. Not only do they break through advertising clutter, they deliver a high impact message at an exceptionally low cost. The power of saying thank you is vastly underestimated.
Why Send A Thank You Card?