People Read Postcards!
Have you ever NOT looked at a postcard? Postcards achieve almost 100% readership. You can’t even throw one away without looking at it. It’s there in your hand. You don’t have to open an envelope and unfold a piece of paper.
Flexible, informative, and creative - postcards generate sales and keep your name in front of potential customers. That’s what makes a postcard THE ideal marketing piece. Your message is right there in front of your customer and it only takes 2 seconds to get the message. (Go ahead and try it! Look at the front of a postcard for 2 seconds. You’ll get the message.)
Make a bold statement! Nothing draws attention like an exciting creative image. Keep the text on the front simple and to the point. Let the image send the message. Go into greater detail on the back.
Talk about cost effective! You can print and mail to a customer for as little as 33¢ each. You can’t even back your car out of the driveway for 33¢. If you want to print them to be handed out they’re as little as 5¢ each.
Postcards can be used to:
• Announce a new business/grand opening
• Highlight a service
• Generate website traffic and sales leads
• A cost effective way to promote new products or specials
• Offer discounts or coupons to increase repeat customers
• An inexpensive way to thank customers and follow up
• Test market a new marketing approach with a low initial cost
